Fewer Tools, Better Business: How All3Media International Transformed Their Media Operations with Knox Media Hub
Modern media operations are under more pressure than ever. Tool sprawl, siloed teams, and rising infrastructure costs are stretching supply chains to their limits, just as media operations teams expect faster processing, richer metadata, and global availability by default. Too often, critical content is still locked away in third‑party facilities and legacy systems, making disaster recovery, cost control, and basic visibility harder than they should be for organisations whose entire business depends on their catalogue.
In the first webinar of our series, “Fewer Tools. Less Waste. Better Output. The Modern Media Supply Chain,” we set out to explore what it actually takes to break that pattern. To show how this works in practice, we invited Claire Feeney, Technical Operations Director at All3Media International, to share how her team reclaimed control of their assets. She walked us through their transition from vendor‑controlled storage and email‑driven workflows to a cloud‑first backbone where they now automate deliveries and turn metadata into a genuine competitive advantage.
Table of contents
Key Takeaways
The webinar discussed how a cloud‑first architecture can simplify increasingly complex operations.
More control: All3Media International achieved better visibility, access, and control over their content.
Less admin: Knox Media Hub reduced manual tasks and removed friction from everyday workflows.
Better scale: The team was able to handle more volume without major headcount growth.
Stronger metadata workflows: Better metadata management improved delivery to broadcasters, FAST, and AVOD platforms.
Improved service: Faster responses and easier access to content helped strengthen buyer relationships.
“It’s control, it’s visibility. It’s a complete change to how we were working before.”
Why media operations need a reset
Santiago Miralles, our Founder and CEO, opened the webinar by framing the market reality: broadcast margins are being squeezed and those pressures are cascading back across the entire media value chain. As he explained, media technology leaders now rank reducing operational and technology costs as a top corporate priority, while audited results show significant drops in operating margins and profit‑to‑cash conversion across major European broadcasters.
In parallel, audience attention and advertising budgets continue to shift to digital platforms, forcing content owners and distributors to be present on many different outlets at once. Santiago argued that the underlying issue is a mix of high, quickly obsolete CAPEX architectures, inefficient operations, and spiralling complexity from siloed tools and departments. His proposed answer is a cloud‑first media backbone, paired with a digital innovation layer that allows teams to automate at scale and launch new business models with low incremental cost.
From disaster recovery challenges to cloud control
All3Media International is the content licensing and distribution arm of All3Media Group. It spans around 40 production companies across New Zealand, LA, Germany, and beyond. Their catalogue, consisting of drama, unscripted, and reality content, including global hit Traitors, makes content security and operational control non-negotiable. At scale, that means managing over 30,000 hours of content and delivering to more than 1,000 media platforms across 200 territories worldwide.
Their journey with Knox Media Hub started with a simple but urgent question: "What happens to our business if our third-party facility has a flood or a fire?" Claire explained that their content was stored entirely on a vendor's premises, and that vendor's disaster-recovery policy was effectively theirs too, leaving the company dangerously exposed.
“The idea was, put the content in the cloud as a backup, so we can have the control over the security,” she recalled, describing how the initial brief was resilience. Very quickly, the thinking evolved: once the content is in the cloud, you not only protect it, you can actually find it and work with it. That shift from backup to operational backbone is what set All3Media International on a path to modernising their entire supply chain with Knox Media Hub.
What All3Media wanted to fix
Before adopting Knox Media Hub, Claire’s team relied on a third‑party facility for most deliveries and technical work, with heavy admin processes tying everything together. She described days spent firing off emails, raising purchase orders, waiting in queues, signing off invoices, and chasing delivery notifications when buyers said they hadn’t received content.
Key challenges included:
Limited control over content and disaster‑recovery risk, as all critical assets lived with a vendor.
High operational costs and staffing pressure as deal volumes grew, forcing the team to hire people just to chase updates.
Slow speed to market and constrained ability to respond to buyer and producer requests quickly.
Smaller territories priced out. Servicing lower-fee FAST and VOD territories simply was not cost-efficient under the old model.
Fragmented metadata across multiple systems, making it hard to serve emerging FAST and AVOD business models efficiently.
When projecting future growth, Claire realised that continuing with this model would make many deals unviable, as third‑party storage and operations costs would start to outweigh revenue.
That risk analysis helped her secure buy‑in for a different approach: move content into a cloud‑first environment, bring key workflows in‑house, and build on a platform that could grow with the business.
How Knox Media Hub changed day‑to‑day operations
As All3Media International implemented Knox Media Hub, several aspects of their operation started to fundamentally change. Claire summarised the main gains as “control” and “visibility”: her team can see duplicates, delete deliverables, and directly manage costs because they own the infrastructure and can observe what is happening in real time.
A few practical changes she highlighted:
Deliveries moved in‑house: work that previously required emailing vendors is now triggered directly in Knox via Pipelines, our no‑code automation and orchestration module. What started as a plan to handle 20 to 30% of work internally became something far bigger.
Admin work dropped sharply: instead of long chains of emails and purchase orders, her team can launch and monitor complex workflows from a single browser tab.
Speed to market improved: launching Knox in 2019 immediately improved response times and the ability to react to requests from buyers and producers.
Scale without headcount: in Claire's words, All3Media International now does "phenomenal amounts of deliveries and inbound with a very small, but super efficient and dedicated team," even as deal volume and incoming content have grown hugely. By April 2026, 98% of contracts were serviced in-house, with no significant growth in team size.
Claire noted that, as the partnership evolved, almost the entire delivery process came in‑house, with Knox supporting the vast majority of contracts serviced. This is directly connected to the platform’s architecture, where one media operational backbone and a digital platform allow thousands of workflows to run without manual intervention.
The result is a measurable increase in productivity: more business handled, same team size.
Metadata: from pain point to competitive edge
One of the most important themes in the webinar was metadata. Claire called it “one of my favourite topics” and described how metadata management shifted from a labour‑intensive chore to a strategic capability once All3Media International integrated their core systems with Knox.
Before, the company struggled to extract and reformat metadata from multiple systems for different buyers and platforms. Using Knox Media Hub:
They integrated three core systems and use Knox to export metadata in the exact templates required by FAST and AVOD clients such as Roku or Tubi.
The platform automatically transforms and, where needed, translates fields to match each client’s specification, from date formats to title casing.
Error reporting flags missing or inconsistent information, so the team can fix it once in the source system and maintain a true single source of truth.
Claire emphasised the impact on traditional networks and broadcasters, who previously had to be told “we don’t have capacity, we don’t have resources” when asking for structured metadata. “Now we’re just delivering that to them, and they are amazed and pleased and so grateful, because we’re taking a whole world of pain away from them,” she said. By automating metadata transformation and delivery, All3Media International has unlocked new business, improved relationships, and removed a major bottleneck for its clients.
Partnership, change management, and future‑proofing
The webinar also touched on how change management played out inside All3Media International and what Claire values about the Knox team. She acknowledged natural resistance and perceived risk in moving everything to the cloud, especially when few distributors were doing it at the time. Her way of handling that was to compare the risk of change with the risk of staying still; the latter, in her view, was far greater.
On adoption, she described Knox as “so intuitive” that even non‑technical staff picked it up quickly: “If you show it to your mum, she would be able to deliver a file.” Complex processes run behind the scenes, while users simply trigger pipelines and focus on outcomes. Over time, members of her team who started as admin profiles have gained enough hands‑on operational experience that they could now work in technical facilities themselves.
Claire also highlighted the collaborative nature of the relationship. She noted that Knox does not try to white‑label everything, but instead openly integrates best‑of‑breed technologies such as Venera Technologies for QC and IBM Aspera for acceleration. She praised the team’s habit of pre‑empting future needs, bringing ideas and integrations that might not be required today but become valuable six or eighteen months later.
Many of the hundreds of features built with All3Media International have been designed to be reusable and customisable for other clients as well.
Get the full picture: Watch the webinar
This post only scratches the surface of how to simplify your media operations. Watch the full webinar for Santiago's keynote, a live platform tour, and Claire's in-depth discussion of operational workflows, implementation process, and answers to live audience questions.
If you are struggling with fragmented tools and heavy content management processes, Knox Media Hub helps you take back control of your media supply chain. Contact us for a discussion.
