The All3Media International Case Study
“A3MI operators have been able to access the KMH solution from any location with the same level of security and speed, which has proved invaluable.”
— All3media International, 4/19/2020, in the midst of the Covid-19 crisis.
The Client
All3Media International is the creator, producer and distributor of world-class television programmes and digital content. Headquartered in London, the Group comprises 28 companies and has production companies and distribution offices around the world – in the UK, Germany, the Netherlands, New Zealand, Singapore, New York and Los Angeles.
All3media international (A3MI) is the distribution arm of the group. A3MI distributes popular, award-winning TV programmes to over 1,000 broadcasters and media platforms around the world.
A3MI’s catalogue contains over 15,000 hours of content across all genres such as the top-selling drama series Midsomer Murders, award-winning comedy Fleabag, the long-running series with Gordon Ramsay, and the global format Gogglebox.
As part of the UK’s leading multi-label studio A3MI partners with industry-leading UK and international producers – including our own studios – in developing, financing and delivering content and formats.
All3Media is owned jointly between Discovery Communications and Liberty Global.
Needs
In 2017 A3MI did not have an internal MAM & Distribution System. Key operations relied on third party service facilities which handled A3MI’s catalogue and managed all media ingestion, QC, transformation and delivery operations according to instructions from the A3MI Technical Operations Team.
A3MI’s key objectives were for an internal MAM solution to enhance and expand A3MI’s ability to manage and control its assets within an AWS environment, streamline its workflows and set up the business for future growth, while keeping pace with fast changing technology.
At the same time the A3MI technical operations team, led by Claire Feeney, needed an intuitive MAM offering with simple access and control interfaces, to manage new content with associated metadata, search the catalogue and securely send finished content and ancillary assets to buyers.
It was important that the MAM solution had the ability to integrate with related systems and services such as marketing and website screening, fulfilment and rights management. Knox Media Hub was the perfect match, and therefore the chosen solution.
Solution
Business
Value
Ownership and control
The All3Media International team now has direct access and control over their catalogue of 15,000 hours. A3MI uses its own AWS account, so content is under their ownership at all times.
Efficient operations
Ingestion of new content is 100% unattended and based on predefined workflows that automate the association of metadata and the generation of placeholders for files that will be added further on by the different teams.
Newly adapted encodings of the content can be automatically produced by the system and sent to clients or fed to the A3MI marketing websites that are now 100% synced to the core content database with no third-party intervention.
Secure deliveries to clients all over the world can be achieved by a team of Technical Operations staff with just a few clicks. Progress can be monitored in real-time, and when complete, A3MI has a certification of the delivery.
Quality of service
QoS to A3MI clients has improved significantly with immediate service and real-time info on the status of orders and deliveries. Claims and requests for info have almost disappeared.
Financial
A3MI has increased its throughput rate to clients – both existing and new. The cost structure remains variable and directly related to their business activity and has generated cost savings at every stage.
Flexibility to develop new business models
Content is ready to go at all times with zero delays, under any format, to any platform, at circa zero marginal costs, to feed new business streams that A3MI wants to develop alone or with partners.
Content security and business continuity
KMH makes use of the highest security Standards in the Industry, leveraging AWS compliance with all cross-industry Certifications and Best Practices Standards, including MPA Content Security Best Practices and Guidelines Common and Cloud-based.
A3MI operators have been able to access the KMH solution from any location with the same level of security and speed which has proved invaluable.
