Knox Media Hub Integrates Amplify’s AI Metadata Engine to Operationalize AI in Media Supply Chains
February 2026
Knox Media Hub partners with Amplify to bring advanced AI metadata extraction directly into Knox Media Hub’s media management and orchestration platform.
Through this collaboration, Amplify’s AI assistant Seiri is now directly integrated into Knox Media Hub’s platform. The technical partnership, which debuted at ISE (Integrated Systems Europe), connects AI-generated metadata with the operational layer of the media supply chain — enabling metadata to move beyond analysis and into action.
Addressing a Growing Industry Gap: From Siloed AI to Workflow-Ready Intelligence
Photo taken at ISE 2026. From left to right: Roberto Pascual (CRO & Co-Founder, Amplify), Clara Aler (Marketing Manager, Knox Media Hub), Toni Vilalta (CPO & Co-Founder, Amplify), Jonatan Roig (CTO, Knox Media Hub), Santiago Miralles (CEO & Founder, Knox Media Hub), Aaron Lopez (CEO & Co-Founder, Amplify), Aitor Falcó (Sales Manager, Knox Media Hub).
While AI services such as transcription, facial recognition, logo detection, and object recognition are increasingly being adopted, many remain deployed as standalone tools. This often results in additional exports, manual validation steps, or separate interfaces.
The Knox Media Hub–Seiri integration aims to reduce that fragmentation by embedding AI processing directly into the Media Asset Management (MAM) layer.
Seiri includes more than a dozen AI functions tailored specifically to audiovisual content, including transcription, facial recognition, language identification, translation, summarization, keyframe detection, OCR, logo detection, and object recognition. Models can be fine-tuned using customer-specific datasets and use cases, allowing models to adapt to editorial, compliance, and archival requirements.
From Metadata to Actionable Assets
Through the integration, time-coded metadata generated by Seiri is automatically ingested into Knox Media Hub’s platform for catalog management and workflow orchestration, enabling time-based metadata to be visualized and operationalized within a single system.
Metadata is visualized within the timeline editor and structured within the catalog management system, where it can be reviewed, validated, and incorporated into workflows. Within the orchestration layer, metadata can trigger automated processes, enable content segmentation, accelerate search and retrieval, and support use cases such as archive digitization, automated highlights generation, and localized content distribution.
Both companies have a Media-First approach to their solutions. Amplify develops AI models specifically trained for audiovisual content, while Knox Media Hub provides cloud-native infrastructure to manage ingest, transformation, and distribution at scale.
The integration is currently available to Knox Media Hub users globally.
About Knox Media Hub
Knox Media Hub is an integrated cloud platform that streamlines every step of the media supply chain across the global Media & Entertainment ecosystem. Accessible from a single browser tab, it empowers users to effortlessly ingest, catalog, transform, and share content in a single, intuitive interface. By automating complex workflows and offering unlimited scalability, the platform helps content owners, distributors, and broadcasters maximize the potential of cloud media operations. www.knoxmediahub.com
About Amplify
Amplify democratizes AI for Media & Entertainment, making it accessible technically, economically, and operationally across the full media lifecycle. We build AI solutions that turn audiovisual content into searchable, reusable, and monetizable assets, unlocking richer metadata and faster content repurposing at scale. Powered by large language models and natural-language interaction, our automated metadata extraction and content intelligence make every moment easier to find, reuse, and package, so teams can create more output from the same content. www.amplifysoft.io
