How Play Media Built a Scalable Cloud Media Backbone with Knox Media Hub
“We wanted an operational architecture that could support the way Play Media will create, manage and distribute content for years to come—not just solve today's challenges. Knox Media Hub shared that ambition from day one and provided both the platform and the expertise to help us build that foundation.”
Bart Vanmeerbeeck, Broadcast Technology Manager
The Client
Play Media is a leading Flemish broadcaster featuring five channels (Play, Play Fictie, Play Actie, Play Reality, and Play Crime) alongside a comprehensive OTT platform.
The flagship brand, Play, is defined by its local content with typical, bold authenticity. The group seeks out that sharpness in both local content and the international series, shows, and films they curate for the themed channels.
From Fragmented Systems to One Scalable Media Supply Chain
As Play Media’s content operation expanded, disconnected systems made assets harder to locate, slowed availability across departments and limited the organization’s ability to scale.
Working with Knox Media Hub, Play Media transformed this multi-system environment into a unified cloud operation connecting content, people, workflows and specialist technologies.
Knox Media Hub now provides the central media management and orchestration layer, helping Play Media manage increasing content volumes with the same operational team.
The project at a Glance
One operational layer
Play Media has consolidated video, images, archive workflows and internal access around one source of truth.
01
Automated content workflows
Provider deliveries are now automatically ingested, catalogued, tagged, processed and routed to the right users and systems.
02
Secure self-service access across teams
Approximately 200 users can search, preview, prepare, clip and securely share content through tailored Portals.
03
A foundation for future growth
The open API-based architecture makes it easier to introduce new technologies and partners without creating new silos.
04
📈 4 → 1
Four separate systems replaced by one central platform.
🎬 100+
Providers delivering content that is catalogued automatically.
🌎 200
Users accessing content through tailored, self-service Portals.
🚀 x3
Faster uploads across Play Media’s content operation.
See how Play Media redesigned its media supply chain
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