Knox Media Hub at IBC 2025: Shaping the future of Media Workflows in the cloud
The IBC show is always a pivotal event for the media technology sector, and the 2025 edition is set to be an exciting one.
This year’s discussion themes seem centered on AI in MediaTech, cloud adoption, and software-defined workflows. For Knox Media Hub, these topics deeply resonate with what we do: helping media companies streamline operations, reduce complexity, and maximize value through a flexible, cloud-native platform.
New features you will see at IBC 2025
Next-gen metadata management tools
Alongside our modular, cloud-native Media Asset Management platform, we’re introducing a next-generation metadata management toolset designed to address pressing industry needs on metadata management.
This toolset, built directly into our platform, allows metadata to travel seamlessly across the entire media supply chain - from acquisition to delivery - making every step efficient and automated:
📤 Ingest and retrieval: our platform provides easy ways to ingest and retrieve metadata. We also include AI models that scan documents of multiple file formats to retrieve and assign metadata.
🔀 Transformation and structure: set-up customizable templates for consistent metadata structures through your libraries, and AI assisted transformation for translation or synopses adaptation to meet platform specifications.
📥 Delivery: transform and adapt your metadata to meet your media’s final destination requirements (streaming platforms, broadcasters, etc.) and have spreadsheet and delivery files in a breath. You can also validate metadata as a pre-delivery step.
And of course, all these features lie in Knox Media Hub's renowned ease of use and no-code environment. The highly customizable and flexible design supports a wide array of use cases and business models.
More native integrations for a richer media ecosystem.
We always say that we are the glue that ties together the media supply chain. It’s only logical that our network of partners and integrations keeps growing 🚀
By collaborating with more partners, we ensure that data and media can travel seamlessly through every step of your workflow. Our updated partner network features new integrations from main solutions, such as Mediagenix and OpenAI.
We are API first.
Do you have your own system or need a software that isn't listed above to integrate with Knox Media Hub?
Aligned with IBC’s Key Themes
The IBC has identified three key focus areas for 2025: AI in MediaTech, cloud economics, and software-defined workflows. Here’s our take on each trend, and how Knox Media Hub is addressing them.
✅ AI in MediaTech: from hype to real impact
AI has dominated conversations for the past two years, and far from losing momentum, discussions and applications are becoming more mature. There's a shift from theoretical discussions or eye-catching developments to practical day-to-day applications and specific, impactful use cases within the industry.
At Knox Media Hub, we’re embedding AI where it adds real value:
Selecting the best-performing AI & ML model for each task.
Using AI when it drives efficiency and can be actually used in real, day-to-day business workflows. This often translates in hidden features for translation, frame detection, document reading, and more.
Protecting data privacy while boosting workflow efficiency.
Our Smart Trimming tool is another great example: we combine AI and automation to prepare content for VoD and FAST channels in a fraction of the time, optimizing workflows and reducing repetitive manual tasks for editors.
✅ Cloud economics: flexibility meets cost control
Cloud adoption continues to accelerate across media industries, driven by the need for scalability and agility. But as workflows move online, cost management and storage optimization has become a major concern. The flexibility of cloud storage can quickly turn into financial unpredictability without the right strategies in place.
Good thing Knox Media Hub has been a pioneer in cloud technology from the beginning and was born cloud-native. Our platform naturally includes multi-storage management tools and panels to optimize where and how assets are stored, as well as automation for storage allocation to keep costs under control.
We also provide consulting services to help organizations design efficient and sustainable architectures.
As hybrid environments become the norm, mixing public cloud, multiple private cloud and on-premises storage, our platform simplifies complexity while delivering full transparency and governance.
✅ Software-defined workflows: building the best-of-breed media supply chain ecosystem
Gone are the days of relying on a single, monolithic vendor system. The “new normal” in media business distribution demands unbeatable flexibility.
Content needs to travel seamlessly to multiple destinations (streamers, broadcast, FAST, OTT platforms, social media, and so on) and companies are assembling ecosystems of best-of-breed solutions, orchestrated for agility and efficiency.
This is exactly where Knox Media Hub stands out. Our platform is API-first, fully modular, and designed for open integrations, making us the glue that connects the media supply chain.
We deliver a future-ready infrastructure that evolves with your business. Whether you are a broadcaster, distributor, or content owner, Knox Media Hub gives you the tools and integrations to deliver more content, to more platforms, with less effort.
See you at IBC 2025 | 12-15 September, Amsterdam.
Come meet our team, explore our latest innovations, and join the conversation about where the industry is headed.
